Lendersa® generates leads on its website from Borrowers, directly or through real estate agents, affiliates, and mortgage brokers, who generate leads on behalf of their clients. All leads that loan brokers generate will be delivered only to Wholesale Lenders.
No, the leads are not Free, but you do not pay for them unless you close the transaction. Register now to start filling up your pipeline with the best quality leads!
80% of Lendersa leads are for hard money lenders, but we are getting many requests for DSCR, Conventional, FHA, SBA and reverse mortgages. Conventional, hard money, construction, fix N flip secured by residential, commercial, or vacant land in all 50 states and Puerto Rico. See lead map.
Banks, credit unions, financial institutions, internet lenders, wholesale lenders, mortgage brokers, hybrid lenders, and other licensed lenders can get leads based on their Profiles and lending capacity.
There are no costs to register, and we do not require any credit cards to become a member. We check to ensure that you have a license or legal authority to conduct business as a broker or a lender.
Lendersa® recognizes the important role mortgage brokers play in lending cycles and encourages Brokers to become active members on the portal to receive direct leads from borrowers or place loan requests for direct lenders. To increase efficiency and avoid Broker's chains, all loan requests placed by brokers are transferred only to Wholesale Direct Lenders.
Can Loan Brokers get leads?
Absolutely! Mortgage brokers are an essential link in a loan generation cycle. Mortgage brokers qualify clients and package loan files for Wholesale Lenders to fund. Loan Brokers get leads directly from Borrowers. To avoid the brokers' chains, starting in 2025, Loan Brokers will not get any leads from other brokers. Brokers get leads directly from borrowers, real estate agents, and affiliates.
Can loan brokers place loan requests to find Wholesale Direct lenders?
For sure! The website encourages Brokers who get stuck with loans they can't fund or wish for a second opinion. Brokers get a unique dashboard from which they can enter loan requests on behalf of their clients. The loan requests are delivered only to wholesale direct lenders to avoid wasteful brokers' chains.
I'm a direct lender and sometimes I also broker out loans when I can't fund it; how should I register?
It is not too uncommon to have lenders who wear two separate hats. You can register as a direct lender but create two or more Profile Lead Captures ( PLC) to separate your direct lending profile from your Broker Profile. We have tutorial articles and demonstrations on how to set up hybrid lenders for lead generation to maximize their lead captures.
How much is each lead cost?
Lendersa® lead price is calculated by multiplying the Fee Percentage by the final loan closed amount.
For example, if the Fee Percentage is 0.25% and the loan closed is $400,000, the total lead cost is 0.25% x $400,000= $1,000
What determines the Fee Percentage?
The Fee Percentage depends on the nature of the loan and the efforts to obtain the lead. Most Fee Percentages are between 0.25% and 0.375%.
For campaign leads and leads from affiliates, the fee percentage can be higher, 0.5%- 0.875%.
How do I know the Fee Percentage in advance?
Each lead shows the Fee Percentage in the loan request body. The Fee Percentage cannot be changed for the loan request.
The Lead fee is paid by wire transfer to the Lendersa® Inc. bank account. Lendersa® follows the leads on the lead-tracking system and will get the lender responsible for paying the lead exact instructions through the website and emails.
When the lead originates from loan brokers, broker commissions are sometimes requested on the loan request. Lendersa® does not restrict the commission broker request and does not interfere in any commission negotiations between the Broker and the wholesale direct lender. The Broker fee is paid directly to the Broker at closing by the funding Lender.
Lendersa® does not enter any loans, but Custom Financial Services does enter loan requests from time to time as a loan broker. The Broker for Custom Financial Services is also the Broker of Lendersa® Inc. Lendersa is licensed with NMLS # 1795154. Bruce Levy is the Broker of Lendersa® Inc. and Custom Financial Services. Bruce Levy has no ownership stake in Lendersa® Inc.
Moshon Reuveni is the founder and CEO of Lendersa® Inc. Moshon started Lendersa® in 2016 as an upgrade concept for a lead generation company, lendinguniverse.com. Moshon has been a licensed agent in California since 1976, and he still arranges private hard money loans in California under Custom Financial Services. You may look up Moshon Reuveni's Profile on Linkedin or call him at 818 430-2606.
Registration is simple. Lendersa® has extensive tutorials with detailed explanations of how to use the website and its various tools. If you still have questions, contact brad@lendersa.com or click here for a 15-minute conference with your account executive.
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NMLS 1795154