Lendersa® generates leads on its website from Borrowers, directly or through real estate agents, affiliates, and mortgage brokers, who generate leads on behalf of their clients. However, all leads that loan brokers generate will be delivered only to Direct lenders. Brokers get leads generated directly by borrowers.
Lendersa® Portal welcomes all lenders to receive loan requests (leads) and close transactions. On the Lendersa® Portal, "Lender" is a general term that refers to any Lender. Lendersa® provides specific guidelines for interaction between Mortgage brokers, Direct Lenders, Semi-Direct lenders, Retail lenders, Referral lenders, and Wholesale lenders. We recognize that some lenders can act in several capacities (For example, a mortgage broker can act as a direct, retail, and wholesale lender) . Define Direct Lender and Semi-Direct Lender.
What is the most crucial thing any lender needs, no matter how big or small, whether they just started in business yesterday or have been in business for the last 50 years? The answer is LEADS. Leads to lenders are like blood to the body; direct lenders get leads directly from borrowers seeking loans, while wholesale lenders get leads from mortgage brokers. Lendersa is the ultimate lead-generation platform...
Set up your account to get leads and learn to do a profile lead capture. Even if you have registered, your account may not be set up to receive leads. Follow these steps to ensure that all leads that match your criteria can be sent to you:
The blog post explains why Hybrid lenders should enter separate Profiles based on the role they are taking. A hybrid lender can have three roles: A. that of a Loan Broker, B. that of a direct retail Lender, and C. that of a Wholesale Lender. See examples of best placing your Profile Lead Captures to the most leads without jeopardizing the lead quality.